Publishing Journal ›› 2015, Vol. 23 ›› Issue (1): 77-.
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Liu Min Hao Jingjiang
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Abstract:
With the advent of the Internet information age , digital reading and online bookstore have a greater impact on entity bookstore. Wechat, as a new medium,cheers for successful transformation of entity bookstore. Combined with the survival status of entity bookstore,the paper analyzes the connotation and core advantage of wechat marketing and wechat marketing mode of entity bookstore ,and puts forward suggestions on wechat marketing of entity bookstore.
Liu Min Hao Jingjiang. Wechat Marbeting Cheers for Successful Transformation of Entity Bookstore[J]. Publishing Journal, 2015, 23(1): 77-.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2015/V23/I1/77