Publishing Journal ›› 2015, Vol. 23 ›› Issue (1): 72-.

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On the Operation of University Presses’ Wechat Public Account

Luo Xi  Wang Kefang   

  1. rchive of Central University of Finance and Economics/ Academic Periodical Agency of Central University of Finance and Economics  
  • Online:2015-01-15 Published:2015-01-15

Abstract:

As the rapid increasing of the number of wechat users, lots of university presses have opened official wechat, as a new platform for culture communication, education survice, brand promoting and book marketing. This is a survey on the operation of university presses’ wechat public account, and an analysis of the strategy to promote the revolution and development of the university presses in the digital age.