Publishing Journal ›› 2015, Vol. 23 ›› Issue (1): 72-.
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Luo Xi Wang Kefang
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Abstract:
As the rapid increasing of the number of wechat users, lots of university presses have opened official wechat, as a new platform for culture communication, education survice, brand promoting and book marketing. This is a survey on the operation of university presses’ wechat public account, and an analysis of the strategy to promote the revolution and development of the university presses in the digital age.
Luo Xi Wang Kefang. On the Operation of University Presses’ Wechat Public Account[J]. Publishing Journal, 2015, 23(1): 72-.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2015/V23/I1/72