Publishing Journal ›› 2015, Vol. 23 ›› Issue (1): 51-.

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The Value Ecology of Media Industry

Hou Yading   

  1. Management School, Zhejiang University of Media and Communication
  • Online:2015-01-15 Published:2015-01-15

Abstract:

As an industry, while maintaining economic function, media industry finished more work on information transformation and value delivery in different ways.Distinguishing with traditional industries,in a lot of respects on industry subsisting,objects range,transfer link,system configuration and value form,etc.,the media industry are more detached from the material form of traditional industries, in the processes of information resources gathering, storage,processing,transferring and alteration,it gradually completed the value evolution and expansion,finally completed its“political”,“truth”target ,created the ethical people who has consciously cognitive to the state and government.