Abstract:

Social gender awareness should be an important element for magazines for women for it plays the role to promote advanced gender culture and equality of men and women. However, there is a lack of social gender awareness in today’s magazines for women, as is reflected in the standardized pattern of the female characters, the invisibility of female characters, and the editor’s lack of the awareness. This article suggests that magazines for women should concentrate on female awareness, that training of editors in this respect should be strengthened and that related social circles should be committed to the training.