Abstract:

As the new media means are developing rapidly and the journal system reform is successive waving propulsion, the spread of new media in university social science journals encounters dilemma. The reasons caused problems above are: the system obstacles, the editors having no concept of the new media, the dearth of talents who are familiar with new media, the restriction of academic and professional, and the misunderstanding made by digital publishers. Facing the predicament, the university social science journals should take the following measures: unifying thought to promote new media, transforming the roles to do a good job in “minority” spreading, and taking early moves to explore the running mode of new media.