Abstract:

Surrounding the front and back cover of a book, the tummy band can both recommend the book and decorate its covers. When the tummy band alienates from its normal functions, it quickly and universally transforms itself into the ill and fraudulent band only for the sale promotion——such a harmful trend has more and more detrimental effects on readers, recommending celebrities, publishing industry and academic culture. Nowadays, it is possible to stop the forceful and harmful trend only by working along many lines, so as to create a sincere, mutual trusting and vigorous atmosphere for the nationwide reading in China.