Abstract:

Since the core connotation of business activities is operation，operating strategies occupy the key position to enterprise development.As a representative case,the rapid growth of Finance depends mainly on its ongoing operating strategy innovation. The magazine, after ten years’ hard work, has grown into the leader of the domestic finance journals and was honored as China’s most respected financial publications by the British Financial Times.Examining the experience of its growth, we note that it is constantly marketing innovation, technological innovation and brand innovation that brews breakthrough force to achieve its own leaps and bounds.