Publishing Journal ›› 2014, Vol. 22 ›› Issue (2): 74-.
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Abstract:
With the coming of e-era, it brought a dramatic impact for the development of the modern publishing industry , especially in the field of marketing channels, such as integrated in the channel selection, channel relationship maintenance and other exposures, all faced more dilemma. It makes the publishing industry must choose from the channel, channel management, channel innovation, and actively build optimized marketing channels.
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http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2014/V22/I2/74