Abstract:

With the development of the mobile digital reading，Augmented Reality Technique has been increasingly applied in the mobile digital reading to optomize the reading experience.The article made a compared research between the two different code-scanning mobile digital reading mode.Specifically，the paper analyzed the reading pen and the magic code of newspaper from six aspects：marketing，user demand，product function，user experience and content resources.And it also made some suggestions about the application of AR in mobile digital reading.