Abstract:

The Chinese culture includes traditional culture and modern culture,the traditional culture has special characteristic which can affect the world. We regard values, thinking mode as the deeper culture, and consider other things like customs, calligraphy, cuisine and dress as the surface one. It is the former which can effectively affect people overseas.Therefore, publishing “going abroad” must pay attention to the integration of deeper and easier knowledge. We should make profound knowledge easy to be learned when we publishing classics;and we should interpret the meanings when we publishing general books.