Abstract:

Analysis and application of book sales data has become an important part of information management to the publishing house. This paper mainly discusses the types, acquisition channels, analysis methods and the target setting of book sales data ,as well as the applying of book sales data in each link of production and sales in publishing house. Through the analysis of the data ,it mainly help to found the internal problem in book production and sale process, find out the cause of the problem, and take timely measures to solve the problem.