出版科学 ›› 2021, Vol. 29 ›› Issue (1): 88-.

• 港澳台出版 国外出版 • 上一篇    下一篇

丹麦微型出版社的运营特色与实践创新策略

  

  1. 华中科技大学新闻与信息传播学院
  • 出版日期:2021-01-15 发布日期:2021-01-27
  • 作者简介:徐迪，新闻学博士，华中科技大学新闻与信息传播学院讲师、硕士生导师，华中科技大学国家传播战 略研究院研究员。
  • 基金资助:
    本文系湖北省互联网信息办公室委托课题“长江云移动政务新媒体建设效果评价”研究成果之一。

Operating Features and Practical Innovation Strategies of Danish Micro-publishers

  1. Journalism and Information Communication School of HUST
  • Online:2021-01-15 Published:2021-01-27

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摘要：

网络资讯的发达，电子读物的兴起，对出版行业造成持续冲击，微型出版社因体量小、
抗压弱，往往是最易受创的对象。但丹麦的微型出版社在面临生存挑战的同时，却能实现逆势上扬，
成为各国效仿的典范。本文从规模定义、出版偏好和本土面向三个层面出发，介绍丹麦微型出版
社的基本现状，并在此基础上，总结非营利导向、集体式出版、替代性经营、多样性政策和同盟
化组织五个方面的独有特色，推介丹麦微型出版社的运营特色与实践创新策略，以期为我国出版
业的长足发展提供借鉴。

关键词:

Abstract:

The development of network information and the rise of electronic books have
caused a continuous impact on the publishing industry. Micro-publishers are often the most
vulnerable objects due to their small size and weak resistance to pressure. However， while
facing survival challenges， Danish micro-publishers have been able to rise against the trend and
become a model for countries to follow. This article provides an overview of the basic status quo
of Danish micro-publishers from three levels ： scale definition， publishing preference and local
orientation. On this basis， this article summarizes the unique characteristics of Danish micro
publishers in five aspects ： non-profit orientation， collective publishing， alternative management，
diversity policy， and alliance organization. This article introduces the operating characteristics and
practical innovation strategies of Danish micro-publishers in order to provide a reference for the
rapid development of China’s publishing industry.

Key words:

organization Denmark

中图分类号: 

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