出版科学 ›› 2009, Vol. 17 ›› Issue (4): 54-.

• 出版学 出版工作 • 上一篇    下一篇

金融危机背景下的中国出版“ 走出去”

彭海文 代 杨   

  1. ( 武汉大学信息管理学院,武汉,430072)( 陕西师范大学新闻与传播学院,西安,710062)
  • 出版日期:2009-07-15 发布日期:2009-07-15
  • 作者简介:彭海文,武汉大学信息管理学院副院长,高级工程师;代杨,陕西师范大学新闻与传播学院教师。

  • Online:2009-07-15 Published:2009-07-15

摘要:

分析金融危机对欧美书业造成的严重影响和给我国出版“ 走出去” 带来的发展契机, 从经济和
文化两个层面论述进入欧美主流文化市场是我国出版“ 走出去” 最重要却是最困难的目标。 建议注重和加强中
西方不同文化之间的交流与沟通, 探寻阅读需求的共同文化基础, 并在此基础上有效开展版权输出。

关键词:  , &ldquo, 走出去&rdquo, 丨金融危机 , 丨跨文化沟通 , 丨版权输出

Abstract:

The article analyses the serious impacts on the book industry in Europe and the United States, which
has come from the financial crisis. But the financial crisis also brings the development opportunity to Chinese book
industry. From the economical and cultural points of view, the article discusses that going into the mainstream culture
market of Europe and the United States is the most important and the most difficult aim for Chinese publishing industry
to “ going abroad”. So the authors suggest that we should pay much attention to the cultural communication between
China and western countries, explore the common cultural foundation of reading demand, and then on this basis do
copyright exportation effectively.