出版科学 ›› 2019, Vol. 27 ›› Issue (1): 32-.

• 编辑学 编辑工作 • 上一篇    下一篇

论在线数字媒体编辑的“主媒间性”与编辑主体地位的再确立

张世海   

  1. (信阳师范学院传媒学院,信阳,464000)
  • 出版日期:2019-01-15 发布日期:2019-01-15
  • 作者简介:【作者简介】张世海,信阳师范学院传媒学院副教授。
  • 基金资助:

    【基础项目」本文系国家社会科学基金“数字化时代中国出版文化研究”(14BXW072)、信阳师范学院“南湖学者奖励计划”
    (2017-CMO1)的研究成果。

Thought on the Intersubjective-mediality of Online Digital Media Editing and the Re-establishing of Dominant Position of Editors

  • Online:2019-01-15 Published:2019-01-15

摘要:

主媒间性指编辑主体和媒介客体之间存在的交互作用现象。在数字化时代,越来越多的线数字媒体
发展出自足的、复杂的、高度智能化的技术系统,它们会改变编辑的工作方式。为了节省人力成本,大多数在
线数字媒体都按照网络技术公司的商业逻辑进行运作,这将导致“技术崇拜”和“去编辑化”的趋势。这种趋
势侵蚀了编辑的专业精神,冲击了编辑的传统文化心理,抑制编辑的独立思考和创造性活动,同时降低在线数
字媒体的文化含量。从媒介史的角度看,新媒介技术的诞生将带来传播格局的重组,编辑主体需要经历一段长
期的技能升级和心理调适。在线数字媒体也将渐渐认识到编辑的专业素养是无可替代的核心竞争力之一,并通
过扩大编辑团队培育编辑文化来重塑自我。当出版业完成技术转型、在线数字媒体建立起成熟的商业模式之后,
编辑的主体性地位将重新得到确立。

关键词: 在线数字媒体▏&ldquo, 主媒间性&rdquo, ▏编辑主体▏媒介客体

Abstract:

[Abstract]  Intersubjective-mediality means the interaction between editing subject and media object.
In the digital age, more and more online digital media have developed self-sufficient, sophisticated and
highly intelligent technology systems, which will change the editors' ways of working. In order to save human
resource cost, most online digital media follow the business logic of the Internet technology company, which will
lead to the trend of "technology worship" and "de-editing".This trend erodes the editorial professionalism,
impacts the traditional cultural psychology of editors, suppresses editors' independent thought and creativity,
thus reducing the cultural value of online digital media. From the perspective of media history, the emergence
of new media technology will recombine the communication structure, it takes a long time for the editing subjects
to finish their skill upgrade and psychological adjustment. Online digital media will gradually realize that editorial
professionalism is one of the irreplaceable core competencies,  reinventing themselves by expanding editorial
teams and fostering editorial culture. When the publication industry finishes technology transition and online
digital media build mature business models, the prominent position of editors will be re-established.