出版科学 ›› 2013, Vol. 21 ›› Issue (2): 5-009.

• 专论 特约稿 • 上一篇    下一篇

张秋林:以童书沟通童心
           ——儿童图书出版史话之十九

韩 进   

  • 出版日期:2013-03-15 发布日期:2013-03-15
  • 作者简介:韩进,时代出版传媒股份有限公司编审,安徽大学教授、硕士生导师。

Zhang Qiulin: Communicating with Children in Books   

Han Jin   

  • Online:2013-03-15 Published:2013-03-15

摘要:

在中国出版界,“张秋林”三个字,代表一种前瞻睿智的专业眼光,代表一种不屈不挠的探索精神,代表一种为人作嫁的职业操守。在近30年的童书出版生涯中,他不懈追求深度创新和品牌影响力,在童书出版领域用行动和成绩诠释了“以童书沟通童心”的出版理念。张秋林的出版思想,对我国现处于第二阶段的文化体制改革极具参考借鉴价值。

关键词: 创新,  品牌,  童书,  沟通

Abstract:

In the mordern publishing industry of China,“Zhang Qiulin”represents three kinds of meanings:a wise and forward-looking professional perspective, an indomitable spirit of exploration and good occupation ethics of serving writers. With nearly 30-years’publishing experience in children’s books,in ceaseless pursuiting of higher level of innovation and greater influence of brand,he interprets the concept of “communicating with children in books” in the area of children’s books, making his voice heard in the contemporary publishing history of China, and his ideas are of great value for reference and direction for the current second-phase reform of cultural system and mechanism.

Key words: Innovation,  Brand,  Children&rsquo, s books,  Communicating