关键词: 新媒体, 外宣网站, 文本编译, 编辑对策

Abstract:

Transediting is a translation activity combined with edition. In order to improve communication
effects, transediting foreign-oriented publicity website texts should carry out the user-oriented service concept,
put attention to edition work in the process of translation, and meet requirements of users based on new media
communication features, which include meeting the information value needs of target users, providing them
the sense of pleasure in reading and satisfying their personalized preferences.