Abstract:

[Abstract]  Digital technology' s development subverts the traditional way of information dissemination and
communication paradigm, and then provided a new opening way for urban image communication- "urban
digital publishing".This new paradigm agrees with the basic characteristics of digital publishing communication,
and their internal logic is almost the same. Strengthening the construction of new media public platform is of
great significance to promote the "urban digital publishing"，that is, urban image communication. To optimize
the construction path of new media platform, it is necessary to reconstruct the pattern of urban publication and
communication, rebuild the mechanism of publication and communication, optimize the service of publication
and communication, and strengthen the supervision of publication and communication.