出版科学 ›› 2019, Vol. 27 ›› Issue (1): 76-.

• 发行学 发行工作 • 上一篇    下一篇

基于高校教师微信公众号阅读行为的学术期刊微信平台运营思考

周华清   

  1. (福建工程学院人文学院,福州,350118)
  • 出版日期:2019-01-15 发布日期:2019-01-15
  • 作者简介:[作者简介」周华清,福建工程学院人文学院副教授、闽江学院新媒体传播研究中心研究员。
  • 基金资助:

    【基金项目]本文系福建省高校人文社科研究基地新媒体传播研究中心(闽江学院)基金,2017年度一般课题(FJMJ2017B01).
    2018年度重点课题(FJMJ2018A03)研究成果。

Reflections on the Reading Behavior of University Teachers' WeChat Public Accounts on the WeChat Platform of Academic Journals

  • Online:2019-01-15 Published:2019-01-15

摘要:

在社交媒体传播环境下,了解高校教师微信公众号学术文章阅读行为,能够提升学术期刊跨媒体
融合发展水平。本文通过问卷调查研究方法,对全国高校教师学术类微信公众号阅读行为进行调查。研究发现,
微信成为目标受众学术内容阅读的重要途径,高校教师微信使用活跃度高,以提升科研工作为主要阅读目的,
对微信学术类文章阅读后满意度高。学术期刊应继续加强与微信的融合,从受众需求视角确定微信公众号文
章内容,提升微信公众号阅读率和转发率,积极拓展学术期刊新的出版形式。

Abstract:

[Abstract]  In the context of social media communication, having a better understanding of the college
teachers' academic article reading behavior in Wechat official accounts can help improve the integration
development level of academic journals and cross-media. Adopting the research method of questionnaire, the
author conducts a survey on the reading behavior of academic Wechat official accounts among college teachers
nationwide. This research discovers that Wechat has become one of the most important channels in providing
academic reading materials for the target audience, and college teachers who aim at improving scientific research
keep alive in Wechat usage and maintain high reading satisfaction of the academic articles in Wechat official
accounts. Academic journals should continue to strengthen the integration with Wechat, decide on the contents
of the articles in Wechat official accounts from the perspective of audience demand, promote the reading and
reposting rates of Wechat official accounts, and actively explore new publication forms of academic journals.