出版科学 ›› 2021, Vol. 29 ›› Issue (6): 76-.

• 多媒体 数字出版 • 上一篇    下一篇

平台型媒体内容审核 ：动因、现状与突破

  

  1. 北京交通大学语言与传播学院，北京，100081
  • 出版日期:2021-11-15 发布日期:2021-12-01
  • 作者简介:张杰，北京交通大学语言与传播学院副教授 ；毛艺融，北京交通大学语言与传播学院 2018 级硕士生。

Content Audit of Domestic Platform Media ： Motivation， Current State and
Breakthrough

  1. School of Languages and Communication， Beijing Jiaotong University， Beijing， 100081
  • Online:2021-11-15 Published:2021-12-01

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摘要：

探讨当下平台型媒体内容审核的逻辑动因、路径与发展现状，反思其存在的困境以及
未来突破该种困境的策略。指出当前问题及挑战主要体现在内容量过大，算法和人工审核均存在
歧视问题，且平台内容审核规则的透明度逻辑被遮蔽。未来内容审核机制会更加完善，内容生态
中会催生新的社会分工 ；第三方内容审核机构涌现 ；更多审核工作将会被机器审核所取代 ；内容
行业审核规则会逐步建立起来，并将多种社会力量纳入审核体系当中。

关键词:

Abstract:

Discusses the logical motivation， paths and development status of the content
audit of the current platform media in China， and reflects on its existing dilemma and how to
solve this dilemma in the future. The current problems and challenges facing by content audit
are reflected in the excessive content， the discrimination in algorithm and manual audit. The
transparency logic of platform content audit rules is masked. In the future， the content audit
mechanism will be more perfect， and a new social division of labor will be created in the content
ecology. The content risk controller will become a new profession， and the third-party content
auditing institutions will emerge. Part of the human audit tasks will be replaced by machine
audit， and the content industry rules will be gradually established. A variety of social forces will
also enter into the audit system.

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