关键词: 传统出版, 数字出版, 按需出版 , 长尾理论, 个性化定制

Abstract:

In the digital era, while traditional publishing is facing more and more challenges, digital publishing on the other hand is enjoying a speed-up development.However,the current profit is still not as expected. New concept and technique has brought new trend for the publishing industry-the on-demand publishing. Being compliment for traditional and digital publishing, on-demand publishing has showed a brand new publishing and marketing mode to us.