关键词: 电子商务平台, 出版社, 电子商务平台体系, 电子商务模式

Abstract:

Using the method of literature research and case analysis, the article analyzes the research scale and distribution, research content in the study of press of chinese publishing houses’electronic commerce platform construction, and puts emphasis on the electronic commerce platform building and e-commerce platform business model. At last, puts forward some suggestions.