出版科学 ›› 2019, Vol. 27 ›› Issue (3): 70-.

• 本期目录 • 上一篇    下一篇

强化社会效益评价考核背景下出版社经营策略浅析

胡 苗   

  1. (北京师范大学出版社,北京,100875)
  • 出版日期:2019-05-15 发布日期:2019-05-15

Publishing House’s Operating Strategies under the Background of Strengthening the
Evaluation and Assessment of Social Benefits

  • Online:2019-05-15 Published:2019-05-15

摘要:

[ 摘 要] 在中央加强对图书出版单位社会效益评价考核的背景下,出版社需要积极思考应该采取怎样的经营
策略,才能真正做到社会效益优先,社会效益和经济效益有机统一。本文试从选题论证、出版论证、产品分级
和绩效考核四个方面分析具体的经营策略,以期为出版社提供参考。

Abstract:

[Abstract] Under the background that the central government strengthens the evaluation and assessment
of the social benefits of publishing houses, publishing houses need to think actively about the operational
strategies they should adopt in order to truly achieve the priority of social benefits and the organic unity of
social benefits and economic benefits. This paper tries to analyze the specific management strategies from
four aspects: topic selection, publishing, product classification and performance appraisal, in order to provide
reference for publishing houses.