出版科学 ›› 2019, Vol. 27 ›› Issue (3): 65-.
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朱 泽 李玉海
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摘要:
[ 摘 要] 纸质书与电子书的定价博弈,本质上是新旧两种互补商品探索共赢空间的过程。本文立足于市场, 围绕纸质书与电子书的定价现状和策略,借助博弈论分析工具,对纸质出版商和电子书供销商双方的定价方式 进行博弈分析,并通过价格策略对图书市场的发展进行探讨。
Abstract:
[Abstract] Essentially,the pricing game of paper books and e-books is a process of two complementary goods exploring win-win space. This paper bases on the perspective of market, discusses the pricing status and strategy of paper books and e-books, resorts to the tool of game theory analysis, innovatively analyzes the pricing mode of print publishers and e-book game suppliers by game analysis, and discusses the development of book market by pricing strategy.
朱 泽 李玉海. 基于博弈论的纸质与电子书的定价策略[J]. 出版科学, 2019, 27(3): 65-.
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链接本文: http://cbkx.whu.edu.cn/jwk3/cbkx/CN/
http://cbkx.whu.edu.cn/jwk3/cbkx/CN/Y2019/V27/I3/65