出版科学 ›› 2017, Vol. 25 ›› Issue (2): 84-.

• 出版学 出版工作 • 上一篇    下一篇

当下我国日历书出版热的形成、特点及启示

贾登红   

  1. (南京大学历史学院,南京,210023)
  • 出版日期:2017-03-15 发布日期:2017-03-15
  • 作者简介:贾登红,南京大学历史学院2016 级博士生。
  • 基金资助:

    本文系国家社科基金重大项目“ 多卷本《中国新闻传播技术史》”(14ZDB129)阶段性研究成果。

Our Country Present Calendar Book Hot Forming, Characteristics and Enlightenment

  • Online:2017-03-15 Published:2017-03-15

摘要:

日历最初为史官逐日撰写的有关朝政事务的史册,后发展为记有年、月、日、星期、节气、纪念日
等的出版物,在民众生活中扮演着重要角色。后受电子产品冲击,日历逐渐在人们的生活中消隐。当下,其又以“日
历书”的形式复兴,呈现出蓬勃发展的趋势,并体现出创意与图书的“无缝对接”、众筹营销、竞争日趋激烈等特点,
对其进行分析与解读,有助于我们更好地认知这一出版形态以及其带来的影响与启示。

关键词: 日历书, 出版, 创意

Abstract:

The daily calendar initially created for the official written about failure in the history of the
transaction, after developed for years-namely, month, day, week, solar terms, the anniversary of the book,
plays on an important role in people’s daily life. After affected of electronic products, the calendar is hidden
in people’s life gradually. At present, its revival in the form of“calendar”, and reflects the originality and
books“seamless docking”, the raise of the marketing and competition. The analysis and interpretation about
calendar will help us to better cognitive this publication form and its impact and enlightenment