关键词: 恋物志, 文艺生活方式, 杂志传播策略

Abstract:

This paper studied the changes of pint-sized magazine’s narration and service based on the
segmentation of audience in Internet era， using the Little Things lianwuzhi as an example. To start with， the
Little Things’s editorial team shaped the magazine image as an opinion leader in the sub-cultural circle strategy
by focusing on commercialized objects， providing the art-related knowledge pedigree as well as the consume
guide. Secondly， the magazine tried to transform from the print media to the online sharing community of artistic
life， thus to enhance the cohesion and stickiness of the exclusive community. Lastly， the paper believed that
the interpretation of artistic life helped to build the magazine’s reputation， and through the transition of online
sharing community,we saw positive perspective at the follow-up of a people-centered connecting logic.