出版科学 ›› 2009, Vol. 17 ›› Issue (6): 21-.

• 专论 特约稿 • 上一篇    下一篇

和谐出版生态视野下的渠道建设与维护

花骁勇   

  1. (福建新华发行集团,福州,350001)
  • 出版日期:2009-12-15 发布日期:2009-12-15
  • 作者简介:花骁勇,福建新华发行集团副总经理。

  • Online:2009-12-15 Published:2009-12-15

摘要:

图书供应商与渠道的矛盾是长期客观存在并发展的,矛盾的产生不能仅仅归结为体制或者诚信
体系的缺失。它是图书市场发展中衍生的正常现象,以渠道对抗渠道,甚至通过行政手段去制约终端,是不可
取的。只有在和谐出版生态视野下,客观、综合地分析和化解矛盾,才能真正推进产业发展。

关键词:  , 出版生态 丨矛盾 , 丨渠道建设与维护

Abstract:

The conflict between books providers and distribution channels is a long-standing and developing object. It can not only be attributed to the problem of the system or the defect of credit system. It is a normal appearance
during the development of books market. It is not desirable for us to take channel against channel, and even take
administrative means to restrict the sell terminals. Only under the harmonious publishing environment to analyzed and
resolved conflicts objectively and comprehensively, publishing industrial development can be promoted successfully.