关键词:  , 深度阅读 丨浅阅读丨 品牌丨 策略

Abstract:

Light reading has become one of the prominent characteristics of current reading culture. Advocacy of
book publishing oriented to deep reading is not only a need for the correction and adjustment of this reading taste; it
should become the conscious choice of the publishing house as well for the sake of its own development. This paper
discusses some specific operating strategies for book publishing aiming at deep reading.