Abstract:

Literary Quarterly, Monthly Review of Literature and Literature Series were representative literary periodicals in the 1930s. These three literary periodicals shared a high degree of similarity in their editorial teams and author groups, reflecting the trend of integration between the literary circles in the north and south at that time. The publication advertisements in these literary periodicals mainly focused on recommending literary works, exuding a literary atmosphere; the forms of advertisements were flexible and diverse, full of artistic flavor; and they skillfully employed marketing techniques, brimming with commercial appeal. These publication advertisements bridged the literary circles in the north and south, witnessing the prosperous development of literature; they recorded the changes of the times and reflected the spirit of resistance of the literati; and they widely enlightened the public and inspired the patriotic spirit of the people.