Abstract:

The influence and change brought to human beings given by books has never been overlooked. In recent
years, it has becoming the publishers’ concerns that how to make a bestseller. In this paper, the author shares some
stories about bestsellers in recent years with you, and discusses the topics and marketing for creating a bestseller.
Furthermore, he explores the way to keep a bestseller popular continuously from the point of view of the fashion-following
phenomenon in the publishing industry.