Abstract:

Based on the theory of business model innovation， the paper analyzes the path for

the Village Bookstore from four aspects， i.e. value proposition， value creation， value delivery

and value capture. The finding shows ： the most prominent values are visual value and site

value; there are two ways to innovate value creation ： content extension and creator broadened;

combining online services and offline services， the bookstore reconstructs the way to connect

reader ；the value capture relies on increasing on sources and expanding new ways. Based on

the analysis， the paper conducts a brief outlook for future business model innovation for the

village bookstore research.

Key words:

New era Village bookstore Business model Innovation path

CLC Number: 

• G235