Publishing Journal ›› 2022, Vol. 30 ›› Issue (6): 24-.

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The Development Dilemma and Improvement Strategy of Publishing Profession in
Western Region under the Background of New Liberal Arts

  

  1. (School of Journalism and New Media, Xi’an Jiaotong University,Xi’an,710049)(School
    of Journalism and Marxism, Xi’an Jiaotong University,Xi’an,710049)
  • Online:2022-11-15 Published:2022-12-05
  • Supported by:
    G230

Abstract:

As an important part of the publishing discipline with Chinese characteristics, the
publishing specialty in the western region not only affects the consolidation of the mainstream
ideology, but also relates to the process of building a cultural power. From the background of new
liberal arts, we analyze the current situation of publishing majors in the western region and find
that they are facing the real dilemma of convergence of training programs and low training level,
disorder of curriculum system and dilution of disciplinary attributes, single faculty structure and
insufficient talent reserve, weak professional influence and poor employment channel. Therefore,
this paper puts forward the development path of publishing specialty in the western region from
the perspective of building a model of the western region, highlighting the characteristics of the
western region, strengthening talent exchange, and promoting internal cooperation.