Abstract:

This research focuses on the narrative strategy of short videos for book

recommendation， and analyzes 167 effective short video samples under the“Good Book

Sharing”tab of the Douyin short video platform “Duliang Reading”account through content

analysis， and summarizes the narrative themes and narrative strategies of short videos. The

study sorts out five typical narrative modes ： situational narrative mode， problem-guided narrative

mode， emotional resonance narrative mode， hot spot tracking narrative mode and content

restoration narrative mode. On this basis， the linear regression analysis method is used to test the

influence of narrative themes（book category， book country， etc.）and narrative strategies（narrative

title， narrative elements， narrative mode and narrative duration， etc.）on the spread effect of

short videos for book recommendation. It also proposes targeted strategies that take into account

the attractiveness and empathy of the narrative theme， the process and innovation of narrative

forms， and the emotional and content of narrative techniques.

Key words:

Book recommendation Short video Narrative theme Narrative strategy

Communication effect

CLC Number: 

• G235