Abstract:

People have different demands for information at different stages of the development

of public health emergencies. Based on the characteristics of public emergencies and the law of

public opinion development， the public opinion developing pattern is divided into four periods as

initiation， formation， duration and resolution by employing the life cycle theory. The information

demand of the public and the corresponding effective information supply media in each period

are also analyzed in this paper. Books are one of the most important information suppliers in the

public health events. According to information demand of the public and the characteristics of

information supplied by books， the author puts forward the book publishing strategies as follow.

As book publishers， we should prepare in advance when the public health event occurred，

choose the topics accurately to match the public demands， publish books in various forms

by using different media for the public to understand easily， and supply the information and

knowledge timely for the public to reduce and mitigate the possible harm caused by public health

emergencies.

Key words:

Public health emergencies The public Information demand Information

supplies Book publishing

CLC Number: 

• G231