Publishing Journal ›› 2018, Vol. 26 ›› Issue (4): 28-.
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Abstract:
Inthecurrentsituationoffiercecompetitioninpublishingindustry,theabilityofselectingand planningtopicsforpopularbookshasbecomeanimportantindextomeasurethelevelofselectingand planningtopicsforpublishinghouses.Inviewofthatpresentresearch,theconceptofgeneralpublicbookis redefined.Itexplainsthetimeattributeofpopularbooks:popularity,reality,timeliness,periodicity,commerciality andconvergencecoexist.Itwasindicatethatthatplanningofthechoiceofthepopularbookshouldtakethree opportunityoftheevents,thetrendcultureanditsownadvantagesinordertoimprovetheeffectiveness.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2018/V26/I4/28
