Abstract:

Inthemodernhistoryofpublishing，LuBikuiisconsideredtobeatypicalrepresentativeof
ConfucianEntrepreneurs，thecreatorofZhonghuaBookCompanymadeagreatcontributiontothemodern
enlightenmentandculturalheritageclassic.Studyonthepreviousacademicfocusedonthesideofthehis
Confucianpersonality.However，decision-makingandproductionmanagementofNationalBourgeoisieinthe
modernChinacannotachievetheidealoftenderness.“Confucian”and“business”wasboundtohavea
collision，itwasurgenttargetforZhonghuaBookCompanytosurviveinthemoderncountryandmakeaprofit.
Mainlyfromtheangleoftheenterpriseleader，thisarticlefocusesonLuBikui’sworkonbusinessdecisionmakingandmanagement，toshowamorerichanddiversecharacterofLuBikui.Atthesametime，“Lu
Bikui’spuzzle”isnotonlyofhisown，butalsopressingontheallmodernChineseintellectuals.