Abstract:

The New Paper of Novel is a monthly magazine published in 1915, whose chief editor is the
modern novelist Mr. Li Dingyi, published by Guo Hua Bookstore. The publishing period of the magazine lasted
for eight years, including eight volumes and ninety-four periods. Except serial literature works, the magazine
also had the amount of book advertising. The paper analyzes the book advertising of The New Paper of Novel
from its genre, skill, and characteristic, trying to probe the culture and society of the background.