Publishing Journal ›› 2018, Vol. 26 ›› Issue (6): 89-.
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Abstract:
Taking Ziff Davis, a leading IT publishing company as a case, based on its development history, the paper analyzes the background and reasons for its bankruptcy in 2008, and then explores its transformation strategies and experiences into a digital media company, namely focusing on high-quality and authoritative content products, diversifying business portfolio, expanding business scale, and establishing technology-and-data-orientated AD marketing patterns etc.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2018/V26/I6/89