Publishing Journal ›› 2018, Vol. 26 ›› Issue (6): 89-.

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The Diffculties and Countermeasures of Digital Transformation of STM Publishing: Taking
Ziff Davis as an Example

  

  • Online:2018-11-15 Published:2018-11-15

Abstract:

Taking Ziff Davis, a leading IT publishing company as a case, based on its development
history, the paper analyzes the background and reasons for its bankruptcy in 2008, and then explores its
transformation strategies and experiences into a digital media company, namely focusing on high-quality and
authoritative content products, diversifying business portfolio, expanding business scale, and establishing
technology-and-data-orientated AD marketing patterns etc.