Abstract:

In recent years， the rise of online bookstore has made it difficult for traditional bookstore
to operate. However， Amazon’s book retail business has expanded from online to offline with the
opening of Amazon Books， which has attracted close attention of America publishing industry. What are
the characteristics and differences of Amazon Books compared to traditional bookstore? Can it bring
enlightenment to domestic bookstores? Through analyzing the characteristics of Amazon Books， this paper
believes that Amazon has connected online and offline channels and used online data to guide the selection，
placement and sales of books， which is a kind of innovation compared with the traditional bookstore. This
paper also believes that the new retail business in domestic is at the exploratory stage， the business
philosophy of Amazon bookstore can bring some enlightenment to the traditional Chinese bookstores that are
trying to innovate， which has great reference value.