Abstract:

The international trade of media industry has increasingly become an important factor in farreaching
effects of industrial reform and the national core competitiveness. Through the statistical analysis
from the scale, structure, competitiveness and other indexes, this paper finds the following conclusions: (1)
the international competitiveness of Chinese media products has gone beyond America and Britain, but the
competitive advantage is shrinking ；(2) the international competitiveness of Chinese media service has big
gap between the British, America; (3) the data shows that modernization in media service industry has become
an international trend; (4)service level of specialization of royalties and licensing fees in USA is very high and
has a monopoly advantage in the world .