Abstract:

With the opening development of China’s publishing and media market, foreign direct investment
has been widely infiltrated into all sectors of the publishing and media field. Foreign direct investment will give
positive impacts on optimizing the allocation of the publishing and media resources, improving the publishing
efficiency, and adjusting the industrial structure. To some extent, it brings negative impacts on human
resources, markets, industrial capital, and cases of looting excellent cultural resources have been found. To
effectively protect the safety of China’s publishing and media market, we should regulate the access rules
of foreign direct investment, improve the investment and financing system, establish and improve the risk
prevention mechanism of foreign direct investment.