Abstract:

　With the rapid development of mobile Internet, the social network and social product all have
some function of media. Official accounts of WeChat become a very important channel of the access to
information. Now there are a lot of official account of WeChet about presses. According to the data of Qing Bo
index , the article wants to discusses the operation status quo and problems of official accounts of WeChat about
Chinese presses, and to put forword some measures from the aspect of content , operation, propaganda and brand.