Publishing Journal ›› 2016, Vol. 24 ›› Issue (4): 88-.

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The Operation Status Quo、Problems and Countermeasures of Offi cial Accounts of WeChat
about Presses at the New Media Era 

  

  • Online:2016-07-15 Published:2016-07-15

Abstract:

 With the rapid development of mobile Internet, the social network and social product all have
some function of media. Official accounts of WeChat become a very important channel of the access to
information. Now there are a lot of official account of WeChet about presses. According to the data of Qing Bo
index , the article wants to discusses the operation status quo and problems of official accounts of WeChat about
Chinese presses, and to put forword some measures from the aspect of content , operation, propaganda and brand.