Abstract:

Consumer magazine is the most commercial category in the magazine market. This paper aims to make a conclusion of the four typical mode in the transformation of magazine. They are the extension mode of culture media industry dominated，thecross-border integration mode of cross-border integration dominated，the electronic commerce media mode of vertical community dominated and the mobile platform mode of terminal market dominated. Based on in-depth analysis of the four modes，this paper can provides some useful reference for the transformation of magazine industry.