Publishing Journal ›› 2016, Vol. 24 ›› Issue (1): 72-.

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The Dislocation Phenomenon of Chinese Book Pricing from Price Elasticity of Demand Perspective

  

  • Online:2016-01-15 Published:2016-01-15

Abstract:

This paper bases on the theory of price elasticity of demand, and analyzes the different price elasticity of demand and its pricing strategies of General books, Education books and Professional books in Chinese briefly, and then empirically discusses the pricing of Chinese General books and Professional books. This paper also compares the pricing of these two books abroad, and the result shows that the book pricing in China has obvious dislocation problem.