Abstract:

Publishing industry integration is the important path of the development of modern publishing
industry in China， and value creation is the driving force of the integration of publishing industry. This paper
analyzes the inherent mechanism of integration of publishing innovation under the background of supply side
reform in China， and expounds the value creation process of fusion and innovation of publishing industry from
the micro， middle and macro levels， and finally， provides suggestions and countermeasures on the path of
integration of publishing innovatio