Abstract:

High quality digital publishing talents are urgently needed in the development of cultural media industry, and training such talents has become a top priority for major construction and curriculum reform of journalism, advertising, communication, editing and publishing, etc. Planning ability is of vital importance to the training of talents in digital publishing. This paper analyzes the need for digital publishing talents in the future, and puts forward the “whole course” training mode of planning ability for talents in digital publishing, from the aspects of personnel training and curriculum setting.