Abstract:

Book publishing industry with bigger business risk bears the mission of cultural heritage， so the state should give some necessary support. Fixed book price，it safeguards and promotes development of publishing industry rapidly and healthly through tax incentives and direct public funding to book publishers in some European nations. Book publishing industry is an important part of cultural prosperity， China should learn from mature European practices.China should establish rigorous book pricing benchmark and sale system，establish more reasonable tax incentives system and should build better book fiscal funding system.