Abstract:

Points out that the innovation of digital reading in the context of deep convergence is

revolutionary and structural， and the intelligent， scenario-based and community-based changes

of digital reading can be analyzed from the analysis of reading carriers， reading forms and reading

habits. Based on the innovation of digital reading， then suggests the development trend of digital

publishing from the level of product innovation and platform innovation， and proposes three key

value mining areas ： publishing knowledge service， publishing resource expansion and publishing

international cooperation， which provide theoretical explanation and connotation for the industry

practice of deep integration of publishing.

Key words:

Convergence development Digital reading Digital publishing Reading behavior

Change

CLC Number: 

• G230.7