Publishing Journal ›› 2019, Vol. 27 ›› Issue (1): 62-.
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[Abstract] This paper collects China' s book copyright export data in 2004-2016 from 11 major countries and regions, and examines the impact of cultural distance on trade based on Hofstede' s national cultural dimension and the Gravity Model. The result shows that the cultural distance generally impedes China' s book copyright export, while there are significant differences among the six cultural dimensions. High score in uncertainty avoidance and indulgence dimension will result in larger copyright export volume, while the opposite effect can be found in terms of power distance, individualism and long term and short-term goals dimension.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2019/V27/I1/62