Publishing Journal ›› 2019, Vol. 27 ›› Issue (1): 62-.

Previous Articles     Next Articles

Effect of Cultural Distance on China's Book Copyright Export Based on Empirical Study

  

  • Online:2019-01-15 Published:2019-01-15

Abstract:

[Abstract]  This paper collects China' s book copyright export data in 2004-2016 from 11 major countries and
regions, and examines the impact of cultural distance on trade based on Hofstede' s national cultural dimension
and the Gravity Model. The result shows that the cultural distance generally impedes China' s book copyright
export, while there are significant differences among the six cultural dimensions. High score in uncertainty
avoidance and indulgence dimension will result in larger copyright export volume, while the opposite effect can
be found in terms of power distance, individualism and long term and short-term goals dimension.