Publishing Journal ›› 2017, Vol. 25 ›› Issue (6): 107-.

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Research on Wang Yunwu’ s Inheritation and Innovation of Spirit of Commercial Press during His Later Year

  

  • Online:2017-11-15 Published:2017-11-15

Abstract:

 After taking charge of the Commercial Press of Taiwan, Wang Yunwu fully copied publishing
concept, publishing business and“creative publications”, which was the experience of the Republic of
China period. Meanwhile, he vigorously innovated communication of new books, sales policy, publishing form,
academic publishing and so on. Wang Yunwu had achieved inheritation and innovation of the Commercial
Press’s spirit, which has an important value of thought.